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A Japanese traditional youkai, generally seeing wearing the clothing of the yamabushi - practitioners of Shugendou (tokin hat, yuigesa/pom-pommed sash, shakujou, etc). They are also seen wearing tengu-geta and wielding hauchiwa.
Usually they are depicted as humanoid ravens/crows (or red-skinned humans with unusually long noses and wings, as seen on tengu masks), though there are also those that look like white wolves (likely a remnant of the original Chinese tiangou, from which the kanji is taken from). They are associated with conceitedness and trickery.